Hello! I'm Mike 🤘

A playful, fast-cut commercial dispelling common EV myths through exaggerated “confessions”—followed by sharp, clean visuals introducing real dealership incentives. I helped develop the storyboard and led art direction on set, guiding shot composition and visual tone. I also handled editing, color, and audio mix. The spot launched on streaming platforms, with a second life as cutdowns across social. It was part of a broader campaign integrated into the dealership’s EV incentive marketing strategy.

To spotlight Chubb’s state-of-the-art Risk Engineering Center, we created a high-impact video blending interviews, photo-driven storytelling, and sharp motion design. I worked from initial concept through final delivery—scouting locations, crafting the storyboard with my team, co-directing on set, and driving post-production with editing, graphics, and sound. The result: a bold, energetic promo that lives on Chubb’s site and across their social platforms.

A lighthearted, buzz-worthy activation for Bahlsen North America that dropped cookies from the sky—literally. We created a pop-up drone event in Montclair, NJ, where Choco Leibniz packs were delivered to unsuspecting locals. I was part of this from day one: planning, directing, and helping pull the whole thing together on-site. I also edited both a full recap for YouTube and short-form versions for social and digital ads. This one was all about joy, surprise, and cookies in midair.